Daniel Ek, the 29 year-old founder of Spotify, wasn’t motivated by Pandora or Facebook when it came to build his favorite streaming and very-social music program. No, it was piracy that Ek desired to beat.

“I was born in Sweden, and in Sweden we are noted for the piracy services,” Ek told ABC News’ John Muller in an ABC News / Yahoo! News Newsmakers interview. “I determined I wished to create a product that was much better than piracy.”

You might say it’s mission prepared for Ek. Spotify has over 20 million active monthly customers and has become one of the most favorite digital destinations to {enjoy|} music on a computer, smart phone or tablet.

Ek himself got his begin in music. “I had two passions becoming an adult — one was music, one was technology. I tried to perform in a band for a while, but I was never gifted enough to make it. And I started companies,” Ek said. “One day arrived and I decided to combine the two — and there was Spotify.”

He causes it to be sound easy, but lots of negotiation has gone into the procedure for working with artists, labels and Facebook. “Ultimately we convinced the report labels by getting them to use the product too, and from there on we carried on growing,” he said.

The service won’t only keep growing in users, but also functions. Last week Spotify redesigned its entire front page with a new user interface and new features that enables users to follow brands and influencers, such as ABC News’ “Good Morning America.” The “GMA” team will publish its own playlists now and customers will have the ability to follow them.

What exactly else is ahead for the service? Normally, Ek was a bit reserved about sharing plans, but when asked if Spotify’s model could extend to other providers, including books or movies, he explained maybe. The focus now, though, is truly on music.

“There are half a billion people who listen to music online and the great majority are doing so illegally. But if we bring those individuals over to the legal side and Spotify, what will happen is we are going to double the amount music industry and that will result in more artists creating great, new music.”

There is however also some old music Ek has his eye on. He told us that he’s working hard to bring the Beatles library of songs and albums to the service. It had been only in 2010 that Apple could get Beatles added to the iTunes store.

Eventually, Ek said his goal is apparent: “For us it is about setting it up out to more people. We released in the U.S. one year ago. We desire to bring music to every single person and provide it to every moment of their life.”