Rumors are distributing that the music program may just be packaged alongside Google’s YouTube so that they can help take advantage of the video site’s attraction to music videos, based on a Fortune report published today.
The report suggests that the YouTube music service, which currently has support from two main music companies, would operate on a paid subscription-based model and probably provide users with an ad-free experience. The YouTube subscription service also wouldn’t remove from the company’s efforts to make a digital music locker with Google Play.
I’m a little skeptical of the idea that Google might produce an all-encompassing subscription service for music that could compete straight with streaming music leader Spotify particularly one that eliminated advertisements. Google is an marketing company at heart, and YouTube is securely centered on video, not music. Also, YouTube essentially already offers an on-demand music service that’s on par with Spotify. You could currently create and share playlists of music movies, and you could make use of all that music via third-party applications that integrate with YouTube (much like Spotify’s application platform).
What might happen, nevertheless, is YouTube offering artists or labels the opportunity to offer people ad-free YouTube subscriptions on a case-by-case basis to improve how much money they’re producing from Google.
YouTube delivered VentureBeat the exact same statement it delivered to Fortune regarding subscriptions, which eludes to partner subscriptions becoming a possibility:
While we don’t discuss rumor or speculation, there are several content creators that believe they would benefit from a membership revenue stream along with ads, so we’re taking a look at that.
This also wouldn’t be the very first time YouTube has discussed giving its partners if they be artists, TV networks, etc. the capacity to offer subscriptions. The video site has recently started contacting some of its channel partners concerning the new subscription model, as VentureBeat reported back in January.